Many of you may not know me intimately, but those who do understand that I place a high premium on the conscientiousness of the products I use daily. This spans everything, including the food I purchase for my family, the clothes we wear, the cleaning agents we use, and even personal care items like shampoos and lotions. I meticulously scrutinize every label, a practice that has been a part of my life since my college days in the late 90s, but truly inspired by my mother’s own careful choices. Long before essential oils gained widespread popularity in the 2010s, I had already incorporated them into my daily regimen during my college years in the 90s. This early adoption and deep-seated awareness have fundamentally shaped the core values of my life and this brand.

My primary intention in launching this venture was to establish a company anchored by a commitment to pure, responsibly sourced products and a more natural approach in our screening and dyeing processes. We are excited to soon introduce organic cotton shirts in our next collection, marking a significant step towards our sustainable clothing line. Ultimately, it is my goal to ensure that every item offered by our brand provides an organic choice, catering to the environmentally conscious consumer.     

Thank you for being a part of this journey. If you haven’t already, please remember to like and follow our shop. We have a lot more exciting designs and offerings in the pipeline that we can’t wait to share with you!

xo, jd